We take pride in providing our clients with a comprehensive marketing plan that is designed and individualized specifically for each property. Decisions are made by our management as required, there is no corporate chain to slow down the process. By making marketing decisions on the spot we are able to take advantage of last minute advertising opportunities.
We have taken great pride in the marketing program that has been developed over the years. Extensive research has been done to improve internet exposure and select sites that will give Lamprey Real Estate Associates the greatest exposure. We have shifted advertising dollars to venues that reach the most customers.
We are committed to giving each of our listings maximum exposure to potential buyers. We work with our listing clients to develop a marketing plan that maximizes the exposure for your specific type of property. Listed below are some of the key tools of our trade that we currently work with.
Experienced Team of Real Estate Professionals - The management, agents and staff of Lamprey Real Estate Associates are a committed team that will work for you to make your real estate goals become a reality. Our mission is to sell your property through effective marketing. We take pride in providing you with the personal and professional service that you deserve. Our agents work together and support each other. This team approach is very beneficial to our clients you will always have one of our associate watching over your property prepared to step in for the listing agent in their absence.
The C.M.A. - Comparative Market Analysis – Your agent will prepare a comprehensive analysis of the current market conditions and how it relates to your property. This is one of the most valuable tools in assisting you in determining your property's current market value and the most effective list price for your home.
Comprehensive Marketing Plan - Once you have determined the appropriate list price for your property, our team will go to work. To market your property our agents and staff will prepare a well thought-out plan using various marketing tools to gain the greatest exposure. This will include both Internet and print media.
Multiple Listing Service (MLS) – NNEREN website address: NNEREN.com - Lamprey & Lamprey REALTORS Inc. is a member of the Northern New England Real Estate Network which is the governing entity of MLS for New Hampshire. This valuable resource is the hub for exposure of your property to all the brokers in the State. NNEREN.com is a great resource for consumer information about the real estate market.
YourHomeOnTheLake.com - Our User-friendly website has been redesigned with new search features and tools to help buyers and sellers make informed decisions about their personal real estate needs. Our company listings are featured on the homepage as well as many quick "one click" search buttons tied directly to NNEREN. Our website provides users with property descriptions, multiple photo displays, mapping features, and virtual tours of all of our listings. For those of you that have been longtime follower-lampreyandlamprey.com will link you to our new site!
Photography/Virtual Tours/Video - At Lamprey REALTORS we believe in the adage "A picture is worth a thousand words." Great care is taken to make sure that your property is presented in a professional and attractive manner. We take great pride in our photography whether it is done in-house or contracted out to a professional photographer. The photographic portfolio created of your property will be used to create a custom virtual tour and will be downloaded onto our website, MLS as well as all of the other marketing sites that we have access to. Both interior and exterior high resolution shots will be taken for use in print ads as well as for the Internet.
Open Houses - Our agents work in tandem with all the top agents and agencies throughout the area. An Open house for area Brokers will be scheduled very soon after your property is listed. Direct invitations are mailed and/or sent via Email Blast announcing the open house and inviting agents to come and preview your property. This gives our agents an opportunity to showcase all the important points about your property and encourage other agents to set up showings with their buyers. Open Houses for the public can also be a great way to introduce your home to potential buyers. Notices will be placed in area newspapers and on MLS.
Email Blasts & E-Newsletters - Communication through the Internet has become crucial in today's world – Lamprey Real Estate Associates utilizes the email service VerticalResponse.com to generate and post property flyers and information to area brokers, a network of luxury home brokers around the world and our customers and clients.
Social Media - Are you on Facebook Twitter and other social media? You can connect with us through our company Facebook page – LampreyRealtors or follow us on Twitter - @LampreyREALTORS.
YouTube - Our listings can be seen on YouTube – Visit or channel address lampreyrealestate
Custom Individual Property Full Color Brochures & Post Cards - Custom full color brochures with photos and property highlights will be created for distribution to potential buyers, at open houses and mailings. Direct mail of custom property postcards introducing the listing to neighbors and other potential buyers.
Lamprey Real Estate Associates Complementary Full Color Brochure - The preparation and distribution of our company brochure is something we take great pride in throughout the year. Our brochure is distributed weekly throughout the Lakes Region and beyond to information centers, various retail shops, restaurants and many attractions. It is direct mailed to our customers and clients and is always available upon request through our website.
The Laker - The Laker, Your Guide to What's Happening in NH's Lakes Region! The Laker is an entertainment and events guide that gives visitors in the Lakes Region of New Hampshire the most up-to-date information on attractions, boating, concerts, dining, golfing, real estate, shopping and more during their NH vacation. Weekly ads are placed in this publication. It is distributed throughout the state from May-October.
Distinctive Homes Magazine - Distinctive Homes is a niche marketing solution featuring a publication that harnesses the power of print, direct mail and electronic media. Distinctive Homes Magazine is targeted to a specific demographic audience. We are targeting home owners at the upper end of the spectrum, and, through our streamlined distribution methods, reach these consumers every month. Our Direct Mail Database has a primary residence valued at $1 Million and above and targets the highest percentage of homeowners with an annual household income over $250,000. Distinctive Homes is direct mailed, focusing on high-end neighborhoods throughout the Boston metro area. The magazine is direct mailed to over 2,000 households with annual incomes of $200,000 and above.
Lakes Region Target Marketing – Just a sample....
- Lamprey Brochures – 10-30,000 copy distribution per publication
- Weekly Ads in The Laker – Distributed throughout NH (May-Oct)
- The Laker - Special Edition Publications – Boating on the Lakes, Lifestyles, Boomer & Holiday Editions
- Direct Mail Ads 3 times yearly to 28,000 homes in the area through The Laker
- Every Door Direct Mailings – brochures and other print materials are distributed to area post boxes and residential mail boxes.
- Exposure through the Meredith Chamber of Commerce, Squam Lakes Chamber of Commerce, Websites & Information Kiosks in Moultonboro, Center Harbor, Meredith, Sandwich, Tilton, Holderness as well as other locations.
- Lakes Region Tourism Association – www.lakesregion.org – plus publications distributed throughout New Hampshire and the northeast.
- Kiosks at local hotspots – JoJo's Market, Murphy's Mobil, Village Kitchen, Squam Lake Convenience Store, Sunshine & Pa's, Georges Restaurant, Heath's Grocery Store and more.....
Worldwide Marketing Exposure on the Web
Listed below is a sampling of the websites we have contracts with to promote your property. Each site has either a specific property type audience or it is a site provides syndication for distribution of our listings. The wonderful aspect of the Internet for smaller real estate companies – is that we have the same tools available to us as the largest and most elite firms in the country. We have selected these sites because we know that your property is getting the best exposure on the web.
Homesandland.com – Instant online exposure on a high-traffic website-PLUS an extensive online syndication that exports our listings to over 20 high-traffic partners such as: Homegain, Trulia.com, Zillow.com, Boston.com, DupontRegistry.com, Yahoo Real Estate, Wall Street Journal (realestatejournal.com), FrontDoor and more. Homes & Land Magazine is one of the most popular and widely read real estate listings publication in the U.S. and Canada. Each magazine contains detailed listings for homes, houses, condos and land for sale, as well as new homes and apartment rentals. Each listing is also available here on our web site through our listings search. Our real estate listings include property details such as photos, virtual tours, bedrooms, baths, location and detailed descriptions. You can find all types of home listings, including houses, condos, land, acreage, & vacation homes.
Realtor.com – Realtor.com® is the official site of the National Association of REALTORS® and is operated by Move, Inc. This site connects to a worldwide marketing network, and is advertised on national television through the National Association of Realtors. Lamprey Realtors has feature property listings for several area towns. This site has high traffic and provides excellent exposure for our listings.
LuxuryRealEstate.com – Who's Who in Luxury Real Estate and LuxuryRealEstate.com are a compendium of the finest residential real estate firms from around the world. As the premiere luxury homes search site, LuxuryRealEstate.com is known for providing fine international estates and property listings. Recognized worldwide by industry leaders and media alike, the Who's Who In Luxury Real Estate brand continues to set the standard for extraordinary estates by offering a network of more than 1500 brokerages with over 55,000 for-sale multimillion-dollar mansions and properties from around the world. All properties with a list price over $500,000 are eligible to be posted on this website.
Luxuryhomes.com – Showcases spectacular real estate, exclusive estates, and extraordinary developments from around the world. As part of the business since 2000, LuxuryHomes.com strives to be on the forefront of the industry, displaying the world's finest luxury homes and properties.
HistoricProperties.com – This is a great online resource for buying and selling historic real estate. From projects to completed renovations, residential to commercial, west coast to east coast and now even outside the U.S.A., Federal to Eclectic; you can search their database of properties for sale. HistoricProperties.com was conceived by and for historic house lovers.
BedandBreakfast.com – BedandBreakfast.com is a comprehensive worldwide listing of bed and breakfasts, country inns. In addition to the real estate section, BedandBreakfast.com offers information for the prospective buyer. Aspiring innkeepers can view research on buying a B&B,
Antiquehomes.com – Antique Homes Magazine is a real estate sales directory of antique, historic and old homes for sale. Antique Homes® a print and on-line real estate magazine developed for the promotion, marketing and selling of older, antique and historic properties. In print since 1995, this magazine reaches the entire New England marketplace, and on-line we reach the entire wired planet. Antique Homes® provides a place to sell your antique or historic property with a current free distribution of 30,000 found throughout New England.
Horseproperties.net – Horseproperties.net is a unique website created with the horse enthusiast in mind. Offering the discriminating buyer a place to view and compare properties all over the United States especially suited to accommodate horses, and of course, their owners.
Listhub.com – ListHub.com provides a reliable, accurate, and industry-friendly platform for publishers and online real estate news sources to connect with 50,000 brokers for the purpose of advertising their real estate listings. ListHub.com provides a reliable, accurate, and industry-friendly platform for publishers and online real estate news sources to connect with 50,000 brokers for the purpose of advertising their real estate listings. ListHub.com connects to the MLS. ListHub.com pulls the most up-to-date listing information and distributes listing information to over 50 real estate search sites. As new listings are added to the MLS, or as existing listings are updated, ListHub.com distributes the new and updated information automatically, ensuring that the broker's online marketing is MLS-ACCURATE! Over 50 sites receive our listings for syndication. For a complete list speak with one of our agents.